shadTopThin

These days the importance of video cannot be underestimated

I produce most video and audio in-house but sometimes use some colleagues on larger projects.

Being a musician, composer and audio engineer I have been involved in writing, recording, mixing and mastering music for more than 25 years and have an excellent understanding of how audio and video work together.

Video

The more you utilise the 'Google Ecosystem' the more you will benefit in their search engine results pages. Google likes everything to be connected, website, ads, video, maps, business pages, reviews etc. If you ignore any of these pieces of the jigsaw you will not fully reach your potential with your online marketing endeavours.

YouTube

YouTube has become one of the go-to places for information about all sorts of products and services, a relatively cheap way to put your brand in front of thousands of potential customers. As you will not pay a penny until a viewer has watched at least 30 seconds of your ad you can potentially get free advertising worldwide.

Audio

Audio is often an afterthought when it comes to video but good audio that fits the visual elements can elevate a video way above the actual content and add an emotional element which touches the viewer in more ways than any graphics or voice would ever do. I always try to cut video to the audio track as it results in a much more coherent message.